Thoughts on Super Bowl Ads & Post-Game GLEE
Since I’m not a football fan, I reversed my viewing habit of DVR’d shows and only watched the commercials (after Christina Aguilera’s horribly overwrought and mangled version of the anthem, that is). I thought the funniest ones were this Doritos one where the guy was able to bring a dead fish, dead plant and finally Grandpa back to life by sprinkling Doritos crumbs on them…
…and the Bridgestone one where the poor office worker thought he’d hit “reply all” to an e-mail and raced around retrieving everyone’s computer or smart device before they could read it. Love how he went about the whole thing with a ninja cry.
The best homage to a classic Coke ad was the House spot with the kid trying to give the mean doctor a churro, a la the boy giving Mean Joe Green a Coke in the 1980 Super Bowl commercial. But instead of softening up Dr. House, the kid gets a cane thrown at him. The spot perfectly captures how Dr. Crankypants won’t soften for anyone.
The ads for Groupon, on the other hand, were flat-out wrong. The Timothy Hutton pitch was bad enough, switching to him enjoying fish curry when we thought he was spotlighting the troubles in Tibet, but the one that aired later was even worse. It began with Elizabeth Hurley talking earnestly about saving the rainforests, then suddenly shown in a bathrobe saying, “But deforestation isn’t all bad,” and segueing into how you can save money on Brazilian waxes with Groupon. Eww. I don’t want to know about Hurley’s, ah, jungle down there. I love irreverent humor but these spots just didn’t work for me.
After the SB, I tuned in to the Glee “event,” though with all the teasers hyping it during the game, I felt I’d seen almost the entire episode. By the time it was over, I found it underwhelming, partly due to the following reasons:
- Mr. Shue told Rachel and Puck to wow the football team with a performance to entice them to join glee club and what did they sing? Lady Antebellum’s “Need You Now.” Really? That song is nice and all but they thought a country ballad was the best way to impress a bunch of macho dudes? Puck making menacing faces at the guys while singing “Can’t stop looking at the door/Wishing you’d come sweeping in/The way you did before” was so ridiculous, it made me laugh.
- The Warblers singing Destiny Child’s “Bills, Bills, Bills” was also odd. They’re a bunch of high school students—how many bills do they have? The best numbers are the ones where the kids connect emotionally or the songs arise out of something they’re going through. When they crowed “We’re ready for regionals!” after finishing this song, I thought, “Yeah, ready to get your butt kicked if you don’t come up with something better.”
- The centerpiece “Thriller” routine was shot with so many closeups and quick cuts that we couldn’t see the big picture, which is the point of doing that number—the choreography. The camera should’ve pulled back. From what I could see, it looked rather messy, with dancers all over the place instead of in sync with each other.
I did like Katie Couric interviewing Sue for being a giant loser, beating out such contenders as the economy, Mel Gibson, Dina Lohan and her dog, Sparky, “who is apparently also a loser.” Couric’s delivery was perfectly deadpan, and clued-in to the humor of her having the loser gig. Sue: “I thought this was the most fascinating people.” “That’s Barbara Walters,” Couric replies, with only a bit of edge in her voice.
Which ad(s) did you like the best? Worst? What did you think of Glee?