Titles like Diary of A Wimpy Kid put me off. So does Diaper Man. I know, these are probably really, really great works of literature, but more often than not, my instincts serve me well.
]]>But I digress….
I probably would refrain from picking up The Adventures of Herbert Melton. Sounds like a Wall Street insider who screwed over people. Consequently, I have no interest in reading the Bernie Madoff story.
No, Bond would have to be Bond or something cool sounding like that. The same goes for my interest in a hamburger or hot dog as opposed to “processed animal meat with large amounts of fat mixed in with other animal bits”.
I guess this is why marketing is so important.
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