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Home » Books & writing

No Disclosure Necessary

Submitted by on October 20, 2009 – 7:39 pm 13 Comments

Hey, check it out. After all the recent hoopla about the FTC’s revised guidelines affecting bloggers who write reviews, ran this article stating that an FTC attorney, Mary Engle,

said Saturday someone with a “personal blog, writing a genuine or organic review,” did not need to disclose how they got the book or assign it a value.

Engle also says clearly that the guidelines, “which don’t have the force of law” behind them, are aimed at advertisers and paid endorsers, and that the FTC has no desire to police the blogosphere or individual bloggers.

To this, I say, Yippee! Not that I was concerned before about getting fined up to $11,000 (seriously?) if I didn’t post a disclosure. The whole thing sounded ridiculous and that’s why I ran this fake statement instead. But I was annoyed by the previous news and here’s why.

I didn’t want to see people forced to make disclosures that basically say, “I’m a really honest person with loads of integrity. I’m not a greedy bastard who accepted a gym bag full of cash just to get you to buy something that sucks more than a colonoscopy. If you were on the fence before about whether or not to trust me, this statement should erase all doubts, right?”

C’mon. I trust we all have the sense to recognize when a review sounds “organic” and credible as opposed to coming from a paid hawker. (Hint: If someone wants you to send 3 installments of $9.99 to a P.O. Box in Richmond, VA for a teeth-whitening product that changed their lives, that’s probably an advertisement.) If you find me or anyone else suspect, you can just stop reading our reviews. We shouldn’t have to put up statements trying to persuade you to trust us. I am not a used-car salesman.

So, in light of this clarification (but more because I’m lazy), I won’t be posting a disclosure statement with each review. I’ll let you determine how credible I am.

Before you decide that, though, can I interest you in a gently used 1982 Fiat with a refurbished cassette deck and window cranks?



  • Poncho says:

    Great!!, PCN. I didn’t fully understand the whole point about the disclossures in the sense that there’s supposed to be something called “freedom of opinion”, and I think that freedom extends to personal blogs, personal diaries and so on…

    There’s no FTC here in Mexico, so there isn’t anybody getting fined any amount of money for writing whatever the frak they want to write about (‘though sometimes I think some people should be obliterated from the face of the earth on evidence of the sheeeze they write about).

    Anyway… I’m glad you’re glad!

    • Pop Culture Nerd says:

      I do appreciate what the FTC does and would rather have them around than not. I just don’t like nonsensical things which cause mass anxiety among people who are writing out of sheer passion and for no monetary gains.

      I agree with you re: the sheeze mongers! (Like Shell, I’m stealing your “sheeze.”)

  • le0pard13 says:

    Glad to hear it, PCN – albeit I’ll miss those creative and clever FTC disclosure statements you’d have come up with. Oh, well. Now, all I have at this moment to entertain myself is canceling that fraudulent teeth whitening scam you’ve just clued me in on. Where were you a week ago?!? Criminy!

    At least I have that free Xbox comin… Ah, crap!!! Thanks, PCN.

    • Pop Culture Nerd says:

      A week ago, I was using the teeth-whitening product. That’s how I discovered it was a scam. It turned out to be Shout stain remover in a tray and made my breath smell like dirty laundry.

  • I’ll be adding Poncho’s noun, sheeeze, to my vocabulary.

    Like leOpard13, I shall miss your disclosure statements, but I’m relieved to hear that common sense has been given a vote of confidence by the powers that be.

    {Does that Fiat come with a bucket of fried chicken?}

  • Jen Forbus says:

    I wish they’d make up their minds about what they want to do for crying out loud!! LOL Good lord!

  • GMR says:

    LOL. Your posts are always so fun…and yet informative! It’s nice to hear this whole FTC thing clearing itself up. I will still list the line stating where I received the book from if it was somewhere other than my TBR pile…mountain…box…(you get the point)….but it’s definitely a weight off the shoulders of many that would have listed something a lot more long winded. For crying out loud, IT’S A BLOG! They are suppose to be places you can rant, you can rave (hey, is that what I’m doing now?)…you can basically put what you want. Most bloggers either put the time in to make a personal review or they put up a quoted summary from the jacket (etc.)…regardless of how they got the book, I agree with you….you can tell the “rockers” from the “fakers”. (Whew, done now! Sorry for occupying SOO much comment space!) =0)

  • Reader#9 says:

    The internet is basically the wild west all over again. There’s not much you can do. It is too vast to try and regulate and I pity the idiots who try. They might have a few small victories, but it’s a losing battle. Bloggers, hackers, scam artists and porn distributors will always be the ones with any kind of power. If they combined their forces as some sort of union or society (something like BLOCKER CON) they would be unstoppable.

    What I’m think I am rambling on about here is that I wouldn’t worry about it, PCN.

  • EIREGO says:

    This seems to have become a lively conversation. And quite funny as well. I’m getting popcorn and sitting back to read all the comments.

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